Stephanie Blair
Data-driven strategist helping brands grow.
Stephanie Blair is the founder of Sound Strategy & Consulting, specializing in helping e-commerce businesses grow by streamlining their marketing strategies and eliminating the uncertainties of product marketing. She is passionate about leveraging data to drive results, optimize campaigns, and empower brands to grow with confidence. Additionally, she founded Emerald City Threads, a local apparel brand inspired by the Pacific Northwest, where she designs clothing that fosters community connection.Raised in the Seattle area, Stephanie has a deep appreciation for the city and its vibrant culture. After earning her degree from Seattle University, she immersed herself in e-commerce, gaining expertise by partnering with women-owned Shopify brands and data-driven entrepreneurs. Her data-first approach ensures that every decision is informed by insights that yield measurable results.Residing in West Seattle with her family, including their dog and energetic toddler, Stephanie is also a devoted Seahawks fan, making Sundays a special occasion for game days. Her strong ties to Seattle have not only influenced her personal life but also fueled her professional commitment to supporting local businesses and developing impactful strategies.