Marketing, Brand & Fractional CMO

Marketing That Pays Back.
Brand That Lasts.
Built for Small Business.

Launch Industries is a Seattle, Washington marketing consultancy for small and mid-sized businesses. We do brand strategy, social media, SEO, paid ads, email, content, and fractional CMO support, all under one roof so your story and your spend stay in sync.

We work with founders who are tired of stitching freelancers together, agencies that send slides instead of leads, and contractors who report on clicks instead of revenue. Strategists, designers, writers, and paid-media specialists, on one team, accountable for one number: did marketing pay back this quarter.

Marketing Services

Nine focus areas covering brand, demand, and reporting. Pick the engagement that fits, or combine them into a full-service marketing department.

Brand Strategy

Brand positioning, messaging frameworks, voice guidelines, and visual identity that make your business memorable. We start with what's true about your business, then turn that into language and design your team can use consistently for years.

Social Media Management

Consistent, on-brand content across Instagram, Facebook, LinkedIn, TikTok, and Google Business Profile, with community management included. We plan the editorial calendar, produce the posts, schedule everything in Buffer or Later, and reply to comments and DMs so your audience never feels ignored.

Email & SMS Marketing

Email campaigns, automated welcome and nurture sequences, list segmentation, and SMS flows using Mailchimp, Klaviyo, Beehiiv, ConvertKit, or Resend. We write the copy, design the templates, set up the automations, and watch deliverability so messages actually reach the inbox.

Google & Meta Ads

Paid advertising on Google Search, YouTube, Performance Max, Meta (Facebook and Instagram), LinkedIn, and TikTok, set up, managed, and optimized for real leads and revenue. We build the conversion tracking first, then scale spend only where the math works.

Marketing Analytics

Data-driven reporting that ties spend to pipeline and revenue, not just clicks and impressions. We set up Google Analytics 4, Google Tag Manager, server-side tracking where it matters, and a Looker Studio dashboard your leadership team will actually open.

Content Creation

Blog posts, landing-page copy, graphics, video scripts, photography direction, and ad creative that speaks to your audience in your voice. Our writers and designers work as one team so brand, content, and campaigns stay aligned across every channel.

Search Engine Optimization

On-page SEO, technical SEO, local SEO, keyword research, content briefs, and authority building to improve your organic search visibility over time. We're tool-agnostic across Ahrefs, SEMrush, and Screaming Frog, and we report on rankings and revenue, not vanity metrics.

Pricing & Offer Strategy

Market analysis, competitive positioning, packaging, and pricing recommendations to maximize revenue and profitability. Marketing fails fastest when the offer is off, so we pressure-test pricing before pouring budget into ads.

Marketing Plans & Fractional CMO

Comprehensive marketing strategy documents tailored to your business goals, audience, and budget, plus fractional CMO support for founders who need senior marketing leadership without a full-time hire. We run quarterly planning, weekly stand-ups, and own the marketing P&L on your behalf.

How We Approach Marketing Engagements

A four-step engagement that's transparent at every stage, with deliverables you can hold us to.

Discovery & Audit

We learn the business: customers, offers, margins, sales process, what's worked, what's failed, and what the founder cares about. Then we audit current marketing assets (website, ad accounts, email lists, social channels, GA4, GBP) and give you a written report with a prioritized fix list inside two weeks.

Strategy & Plan

We build the plan: positioning, audience, channel mix, budget allocation, content calendar, conversion goals, and the metrics that will define success. You see the strategy, the spend, and the KPIs before anything goes live. No surprise invoices, no mystery campaigns.

Execute & Iterate

We ship. Ads go live, content gets published, automations get wired up, the site gets the on-page SEO it was missing. We test creative weekly, audiences and landing pages bi-weekly, and you get a Loom or a Slack update so you always know what changed and why.

Measure & Optimize

Every month we review the numbers against the plan, kill what isn't working, double down on what is, and update the roadmap. Quarterly we step back and revisit strategy, channel mix, and budget. You'll always know what your marketing dollar is buying.

Common Marketing Use Cases

Eight engagement types we run regularly, grouped by stage, channel mix, and the kind of growth the business is chasing.

Brand Launches

New business, new product, or new market: naming, identity, website, launch campaign, and the first 90 days of content and ads. We get you from blank page to live presence with one team instead of stitching freelancers together.

Rebrands & Repositioning

When the audience has shifted, the offer has matured, or the brand no longer fits where the business is going. We handle the strategy, the visual refresh, the messaging, and the rollout across web, social, and sales collateral so nothing slips through the cracks.

Lead Generation Programs

Multi-channel lead-gen for service businesses and B2B brands: paid search, paid social, gated content, webinars, and a CRM-connected funnel that hands sales-ready leads to the team in real time. We measure cost per qualified lead, not cost per click.

Ecommerce Growth

Shopify and headless storefronts paired with Klaviyo flows, Meta and Google Ads, SEO product page work, and abandoned-cart recovery. We focus on lifetime value and contribution margin, not vanity ROAS.

B2B Account-Based Marketing

Targeted outbound, LinkedIn Ads, intent-data signal capture, and tightly aligned sales and marketing playbooks for high-ticket B2B. We orchestrate the touches across email, LinkedIn, and ads so your top accounts hear from you consistently without feeling spammed.

Local SEO & Multi-Location

Google Business Profile optimization, local landing pages, review acquisition, citation cleanup, and schema for service-area and storefront businesses. Critical for any operator competing inside a 25-mile radius around Seattle, Tacoma, Bellevue, or further afield.

Content Marketing Programs

Editorial calendars, long-form articles, SEO content briefs, repurposing pipelines (blog to social to email), and the analytics to track what's actually driving traffic and pipeline. Built to compound, not to chase the latest algorithm.

Paid-Acquisition Scale-Ups

For brands ready to push ad spend from $5k to $50k+ per month: account restructure, creative testing systems, audience expansion, and a server-side tracking setup that survives iOS 17, GA4 limitations, and cookie loss. We protect efficiency as you scale.

Industries We Market

Vertical-specific channel mixes, compliance considerations, and audience playbooks we've already learned by doing.

Cannabis (LMC)

Through our LaunchMyCannabiz division, we market dispensaries, processors, brands, and ancillary services within strict ad-platform limits. We lean on SEO, email, SMS, content, and owned media because paid social is largely off-limits, and we know the state-by-state compliance landscape.

Food & Beverage

Restaurants, breweries, CPG brands, and commissary kitchens marketed through Instagram, TikTok, Google Maps, and email loyalty programs. We pair brand work with the tactical details (menu photography, GBP optimization, review programs) that drive actual covers and orders.

Professional Services

Law firms, accounting practices, consultancies, and B2B service shops where trust and authority matter more than reach. We build content engines, LinkedIn presence, referral programs, and lead-gen funnels that bring in fit-right clients instead of price-shoppers.

Nonprofits & Mission-Driven Brands

Foundations, advocacy groups, and social enterprises marketed with the Google Ad Grant, donor-acquisition email programs, story-driven content, and event marketing. We respect mission constraints and report on impact metrics alongside revenue.

Tools & Platforms We Use

We're tool-agnostic and hands-on with the platforms below. If you're already on one of these, we can plug in. If you're shopping, we'll recommend the right fit, no kickbacks, no preferred-vendor games.

Analytics & Tracking

Google Analytics 4Google Tag ManagerLooker StudioHotjarMicrosoft ClarityTriple Whale

Paid Advertising

Google AdsMeta AdsLinkedIn AdsTikTok AdsYouTube AdsReddit AdsPinterest Ads

Email & SMS

MailchimpBeehiivKlaviyoResendConvertKitHubSpot MarketingAttentivePostscript

CMS & Website

WebflowFramerShopifyWordPressSquarespaceNext.jsVercel

Social Scheduling

BufferLaterHootsuiteSprout SocialMetricool

SEO Tooling

AhrefsSEMrushScreaming FrogSurfer SEOClearscopeGoogle Search Console

AI & Content

ChatGPTClaudeJasperMidjourneyDescriptOtter

CRM & Sales

HubSpotNutshellPipedriveSalesforceApollo

Design & Creative

CanvaFigmaAdobe Creative CloudCapCut

Plus dozens more across attribution, CRO, video, and influencer tooling. If your stack isn't listed, ask us. Odds are good we've shipped with it.

Why Launch for Marketing?

Four reasons clients keep us on retainer after the first quarter ships.

In-House Strategy & Creative

Brand strategists, designers, writers, and content creators on one team, not a string of freelancers we hand off to. Strategy and execution stay aligned because the people doing both sit in the same standup.

Paid Media That Pays Back

Google, Meta, LinkedIn, and TikTok ads run by specialists who care about contribution margin, not just ROAS. We build the tracking first, then scale spend only where the math works, and we kill campaigns fast when they don't.

Real Audience Engagement

Authentic social media management that builds community, replies to comments, and treats your followers like people instead of impressions. We post less and engage more, because that's what algorithms actually reward in 2026.

Data-Driven, Not Data-Drowning

Looker Studio dashboards that show what's working, what's not, and where to invest next, in language a non-marketer can read. We translate the data into decisions, not 40-page reports nobody opens.

🌐 New Service

Done-for-You Websites

A professional website is the cornerstone of your marketing. We design, build, and launch your site at a flat rate, no hourly surprises, no ongoing agency retainers.

Mobile-first and SEO-optimized
Delivered in 2 to 4 weeks
Flat-rate pricing from $300

🔍 Free Tool

Get Your Free SEO Audit

See how your website performs in search engines and uncover opportunities to improve your visibility, in about 30 seconds, completely free.

Frequently Asked

Marketing Service FAQ

What does marketing with Launch cost?

It depends on scope. A focused brand-strategy or marketing-plan engagement starts around $3,500. Monthly retainers typically run $2,500 to $12,000 depending on channel mix, paid-ad spend, and content volume. Fractional CMO support starts at $5,000 per month. We give a fixed-fee quote after a free 30-minute discovery call, and all retainers are month-to-month with no annual lock-in.

Do you work on retainer or hourly?

Most clients are on a monthly retainer because marketing rewards consistency, not bursts. We do offer hourly work ($175 per hour) for one-off projects, audits, second opinions, and ad-account rescues, but anything ongoing moves to retainer once we know the scope. You always know what you're paying and what you're getting.

Will you work with brands or industries you don't personally love?

Yes, as long as the business is legal, honest, and treats its customers well. We've marketed for cannabis operators, financial services, B2B SaaS, restaurants, nonprofits, and dozens of other categories. We pass on anything predatory, deceptive, or that would put our team in a tough ethical spot, but personal taste isn't the bar.

Do you offer fractional CMO support?

Yes. For founders who need senior marketing leadership but not a full-time CMO salary, we embed a marketing strategist into your leadership team, own the marketing roadmap, run quarterly planning, manage agency and freelancer relationships, and report directly to the CEO or board. Typical fractional CMO engagements run 8 to 20 hours a week.

How do you measure ROI?

We tie marketing activity to revenue wherever the data allows it: GA4 conversion tracking, CRM deal attribution, UTM hygiene, server-side tracking for paid channels, and post-purchase surveys for ecommerce. For service businesses where the buying cycle is long, we measure pipeline created and qualified-lead cost. We report on revenue and pipeline, not just clicks.

Do you manage our in-house marketing team or replace them?

Either, depending on the engagement. Some clients have a coordinator or junior marketer who needs senior strategy and execution support, so we plug in and elevate the team. Others have no marketing function at all and want us to act as the department. We're explicit about which model we're in from day one, and we don't compete with internal staff for credit.

Do you run ads on small budgets ($500 to $2,000 per month)?

Yes, with caveats. Small budgets mean fewer channels, simpler campaigns, and slower learning, so we focus tight: usually one channel, one offer, and one audience until we see results. We're upfront if a budget can't realistically hit your goal so you don't burn cash on a campaign that was never going to work.

How do you handle creative work? In-house or freelancers?

Both, depending on the asset and the deadline. Launch has in-house designers and writers covering brand, social, web, and ad creative, and we maintain a vetted bench of photographers, videographers, illustrators, and motion designers for specialized work. You get one point of contact and consistent quality regardless of who's holding the pen.

How do you use AI, and how do you protect our brand voice?

AI is part of how we work, not a shortcut for thinking. We use Claude and ChatGPT for research, first drafts, briefs, and analysis, and we use Jasper and Midjourney where they fit. Every piece of client-facing content gets human review against documented brand voice guidelines before it ships, and we never train public models on your private data.

How long until I see results?

Paid channels can start producing qualified leads within 2 to 4 weeks once tracking and creative are dialed in. SEO and content marketing typically need 3 to 6 months to show meaningful organic traffic gains, and 9 to 12 months to compound into a real channel. We set expectations up front so quarter one isn't measured against year-three numbers.