Brand Strategy.
Identity Design.
Built to Launch.
Launch Industries is a Seattle, Washington branding practice for small and mid-sized businesses. We name companies, design identities, write brand voices, and build the brand systems that turn a good idea into a recognizable business. Since 2022, we've worked with more than 1,100 organizations.
We're founder-led, with an in-house design team. No offshoring, no white-labeled freelancers, no strategy deck that gets handed to a different agency for execution. Strategy and design live under one roof, so the brand you ship is the brand you planned.
What Our Branding Service Covers
Nine focus areas across strategy, identity, and activation. Pick what fits, or combine them into a full brand engagement.
Brand Strategy
Positioning, target audience, value propositions, and the strategic spine that every visual decision later hangs on. Strategy first, design second.
Logo & Visual Identity
Primary logo, secondary marks, monograms, and the full visual identity system that scales from a favicon to a building sign.
Color & Type Systems
Color palettes with accessibility ratios baked in, typography hierarchies, and rules that hold up across web, print, and packaging.
Brand Voice & Messaging
Tone of voice, vocabulary, message hierarchy, and the way your brand actually sounds in email, on a billboard, and on a customer service call.
Brand Guidelines & Books
Concise, usable guidelines (not 90-page PDFs nobody opens) covering usage rules, do's and don'ts, accessibility, and production-ready examples.
Brand Audits
An honest health check on your existing brand: where it's inconsistent, where it's dated, what's working, and what to prioritize fixing first.
Rebrands & Refreshes
Full rebrands when the old identity no longer fits, or evolutionary refreshes when the equity is real and the goal is to modernize, not replace.
Brand Activation
Rolling the new brand out across website, packaging, signage, social, sales decks, and internal docs. Templates, training, and a launch checklist included.
How We Approach Branding Projects
Four phases, run in sequence, with clear deliverables at every stage. You see the strategic work before any design pixel gets pushed.
Discovery
Stakeholder interviews, internal brand audit, competitive landscape, and a clear-eyed read on where the brand sits today. We listen first, write second, design third.
Strategy
Positioning statement, audience definition, value propositions, voice and tone, and the strategic brief that every later decision is measured against.
Design
Visual system development: logo concepts, color, typography, iconography, layout direction, and reusable patterns. Two or three directions, narrowed to one.
Activation
Brand guidelines, asset library, templates, team training, and the rollout plan across every touchpoint that matters. The new brand lands, it doesn't just exist.
Common Branding Use Cases
Where small and mid-sized businesses tend to engage us. Most projects are one of these eight scenarios, sometimes two stacked together.
Brand new startup
You have a great idea and need everything: name, identity, voice, website starter, and a live brand documentation site that can guide every decision for the next two years.
Rebrand after a pivot
Your business has changed (new market, new product, new audience) and the old brand is now actively in the way. Time for a real rebrand, not just a logo tweak.
Brand refresh (evolve, don't replace)
There's real brand equity worth keeping. We modernize the system (color, type, layout, voice) while keeping recognition intact. Faster, cheaper, and lower risk.
Naming a new product line
You have an established parent brand and need to name a new product, service, or sub-brand. We handle the linguistic work, the trademark pre-check, and the sub-brand architecture.
Multi-brand architecture
A masterbrand with several sub-brands or product lines. We define how they relate visually, verbally, and strategically (endorsed, branded house, house of brands) so they reinforce instead of compete.
New market entry
Entering cannabis, food and beverage, or another regulated or culture-driven category. We translate your brand for the new audience without losing what made it work the first time.
Nonprofit capital campaign
A rebrand timed to a capital campaign or major program launch. Donor-credible, mission-aligned, and built to scale across grant applications, signage, and event collateral.
Voice and messaging only
Your visuals work, but the words don't. We build voice guidelines, tagline systems, message hierarchies, and a vocabulary your team can actually use.
Industries We've Branded
Vertical-specific category knowledge, audience tells, and regulatory edge cases we've already worked through, so your brand ships without category-specific surprises.
Cannabis
Dispensary brands, edibles, beverages, and cultivation operations. We know the compliance edge cases (packaging rules, advertising restrictions, METRC-adjacent labeling) so the brand ships without a state-level rewrite.
Food & Beverage
Restaurants, fast-casual concepts, packaged goods, breweries, and commissary kitchens. Identities that hold up on a menu, a can, a delivery bag, and a Yelp profile photo.
Professional Services
Consulting firms, agencies, B2B SaaS, and trade services. Brands that look credible in a boardroom, on a proposal cover, and in a LinkedIn banner, without looking like every other agency.
Nonprofits & Mission-Driven
Impact-focused identities for community programs, public agencies, and nonprofits. Brands that hold up across grant narratives, donor decks, public signage, and bilingual outreach.
Deliverables, Defined
Three fixed-fee engagements, with concrete deliverables and a payment-plan option. No mystery scope, no surprise add-ons mid-project.
Starter Brand
For new businesses, side projects, and tight-budget launches that need a clean, ownable brand designed by a real human at Launch.
or $225/mo for 6 months
- Logo designed by a real designer at Launch (primary logo + alternate)
- Color palette (primary + alternate, with hex, RGB, CMYK)
- Type system: 1 display + 1 body family, plus your logo font
- Three-page brand quick reference PDF
- Source files (AI, SVG, PNG, PDF)
Guaranteed: if you're not satisfied with your Starter Brand as something you can actually start using initially, we will refund anything paid exceeding $500.
See a real example: LaunchMyCannabiz Brand Guidelines (PDF)
Full Brand
The full operating system for your brand: strategy, identity, and a tokenized design system that scales across your website, PDFs, social, and proposals. Change once, update everywhere.
or $450/mo for 6 months
We kick off every Full Brand with the Starter Brand step first, so you're 100% satisfied with the foundation before we build the rest of the system on top.
- Everything in Starter Brand
- Brand strategy brief (positioning, audience, voice)
- Extended logo system + iconography direction
- Typography hierarchy + spacing rules
- Tokenized design system (colors, fonts, spacing, components)
- Full Brand HTML documentation site (live, searchable, sharable)
- Social and presentation templates
- Motion design (animations, transitions, micro-interactions) — available as a custom add-on
See an example: Launch Industries Design System (LIDS)
Brand Refresh
Already have a logo you love? We refresh and extend it into a full tokenized brand design system: strategy, color, type, components, and a live HTML documentation site, all built around the logo you already have.
or $315/mo for 6 months
What's included
- Audit + refresh of your existing logo (color, spacing, proportions tuned)
- Brand strategy brief (positioning, audience, voice)
- Color palette (primary + alternates, hex/RGB/CMYK)
- Type system: 1 display + 1 body family, plus logo font
- Tokenized design system (colors, fonts, spacing, components)
- Full Brand HTML documentation site (live, searchable, sharable)
- Social and presentation templates
- New logo design (we use your existing logo as the foundation)
- Motion design — available as a custom add-on
Same output as: Launch Industries Design System (LIDS)
Custom font selection
Both tiers include type pairings from Google Fonts and other open-license libraries. If you'd like a premium or licensed custom font (e.g. Pangram Pangram, Klim, Adobe Fonts), the licensing cost is billed separately and quoted up front.
Trademark-ready handoff
Want to pursue a trademark? On request, we'll prepare a handoff brief for your IP attorney with the logo, marks, type, and color usage documented in the format trademark counsel typically asks for. Filing and clearance are handled by your attorney.
What Makes a Good Brand
Four properties every brand we ship is tested against. If a direction fails on one of these, it doesn't make the final round.
Memorable
It sticks. Someone can describe your brand to a friend after one exposure. The logo, the colors, the voice, or the name do the heavy lifting without you in the room.
Durable
It still works in five years. We design for longevity, not just for what's trending in design Twitter this quarter. Type choices, color logic, and naming all age well.
Ownable
It's defensible: in trademark, in domain, in customer recognition. We pre-clear names against USPTO TESS, check domain and social availability, and steer away from category clichés.
Scalable
It grows with you. From a single logo to a multi-product, multi-location, multi-language system. The brand expression flexes; the strategic core stays consistent.
Why Launch for Branding
Four reasons clients pick Launch over the big agencies and the boutique studios. Since 2022, more than 1,100 organizations have trusted us with brand work.
In-House Team
Strategists, designers, and writers in-house. No offshoring, no marketplace freelancers stitched together. The team you meet in week one is the team that ships in week twelve.
Strategy + Design Under One Roof
We don't hand off a strategy deck and walk away from execution. The same team that defines the positioning also designs the logo. Strategy survives contact with the page.
Industry Depth
Real depth in cannabis, food and beverage, professional services, and nonprofit work. We know the regulatory traps, the audience tells, and the design tropes worth avoiding in each.
Transparent Pricing
Fixed-fee scopes, no surprise hourly bills, no padding for revision rounds we know you'll need. You see the engagement structure and the deliverables before you sign.
Change Once. Update Everywhere.
A tokenized brand system stores every brand decision, colors, fonts, spacing, button styles, shadow depths, in a single source of truth. When you change a value once, it updates across every page, document, and asset that uses it.
One Source of Truth
Every color, font, spacing value, and component style is named and stored centrally. "--li-inclusive-blue" instead of "#51d9dd" pasted in 200 places. No hunting through files when something needs to change.
Updates in Minutes
Want to darken the primary red? Tweak the line spacing? Switch the heading font? Change the value once, ship it, and every page that uses that token updates together. What used to take a designer days now takes minutes.
Stays Consistent As You Grow
New team members can't accidentally use the wrong red or font. New pages inherit the system automatically. Your brand stays sharp across the website, PDFs, social, presentations, and proposals, without anyone having to police it.
Without tokens vs. with tokens
Without (the old way)
- "Can you make the red a bit darker?" → designer combs through 18 files, 47 instances, takes a day.
- New hire builds a slide deck and grabs the wrong red from a Google search.
- The website red, the PDF red, and the Canva template red all drift apart over time.
With (a tokenized system)
- "Make the red darker" → change
--li-redonce, every surface updates. - New hire pulls from the token library, can't pick a wrong value if they tried.
- Website, PDF, social, and proposals all stay in lockstep, with no policing required.
Sample Work: LIDS
The Launch Industries Design System is a live sample of how we turn brand rules into a usable operating system: tokens, typography, color rules, spacing, components, and motion logic that can guide a full website or application.
For clients, that means fewer one-off design decisions, cleaner handoff to developers, and a brand that holds together across pages, PDFs, social assets, proposals, and internal tools.
Live, browsable, real
Tokenized brand system
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Launch
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Collab Blue
What a Brand System Includes
Branding Service FAQ
How much does branding cost?
Project-based or retainer?
Do we own the files?
What if we don't like the first concepts?
Do you do trademark searches?
How long does branding take?
Can we just get a logo?
What file formats do you deliver?
Do you design packaging?
Can you redesign while keeping our existing logo?
Branding & Visual Identity Capabilities Statement
Download our one-page PDF overview to share with partners, clients, or your team.